Online Reputation and Review Management in Digital Marketing In today’s era of Digital Marketing, the success or failure of any business venture be it an established one or an entrepreneurial one is heavily dependent upon the opinions of consumers about the products and services offered by such businesses. In this line, online reputation and reviews […]
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Mobile optimization in Digital Marketing A well-designed website represents your offerings to the customers in the most attractive way but it falls short of its purpose if it is not made mobile friendly! It’s quite clear that mobile drives more and more people toward your website and keeps them glued to it. Nowadays, devices like
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Social Media Marketing Social Media Marketing or SMM is the word that is on everyone’s lips nowadays but what is so special about it? Well, SMM is one of the most effective ways to reach your consumers, connect with them, and grow your business exponentially. With online platforms gaining immense popularity, every business needs to
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ChatGPT: Good or Bad for Digital Marketing ChatGPT is the new buzzword in the tech and marketing world and has got everyone talking about it. But let’s first understand what one means by ChatGPT. ChatGPT is an AI-driven language processing tool that can generate human-like content such as essays, emails, codes, etc and is capable
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Digital Marketing: The Trends and Traits in 2023 Digital Marketing: The Trends and Traits in 2023 Digital marketing is a fast passed and continuously evolving field of marketing. Every now and then a new digital marketing update pops in and the marketing world revolves around it. Thus, it becomes crucial for digital marketers to constantly
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Affiliate Marketing: Do you often find it trustworthy to buy beauty products from your beauty blogger’s site? Or is it easy for you to buy kitchen appliances from the link given in the description on social media rather than searching it on an e-commerce site by yourself? This is nothing but a form of marketing
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TIPS TO IMPROVE AD QUALITY SCORE IN GOOGLE ADS Do you know what actually quality score is? Quality score is about rating from the scale of 1 to 10 which is about relevancy of keywords, ads, landing page and its experience. Depending upon your quality score, relevancy is considered. The higher the quality score, the
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TOP 7 DIGITAL MARKETING TOOLS IN 2023 If you are a digital marketer looking to boost your marketing strategies for your business/or any business then you must know certain tools which will make your work much easier. But what exactly is digital marketing? The term digital marketing refers as use of digital channels to promote
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SOCIAL LISTENING: KNOW HOW YOUR BRAND IS PERCEIVED ONLINE Social listening is the process of actively monitoring and analyzing conversations on social media platforms to gain insights about a brand, product, or industry. It is a powerful tool to understand how your brand is perceived online. With social listening, brands can identify what topics people
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